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 5 Reasons to Have a Social Media Strategy for Your Saas Busi |
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Moreover according to several concordant sources, the products offered by software as a service (saas) companies continue to develop at a rate three times greater than that of the software world itself. The volume of business generated by this sector is expected to increase by nearly 20% in 2017, after experiencing an almost identical trend over the past year. In this context, it appears that saas companies must be able to position themselves correctly on the market in order to hope to succeed, and this notably involves relying on a social media strategy . We are now going to list the 5 main reasons that should eventually convince the most skeptical to use social networks in saas.
Reason 1 increase the visibility of your saas b2b business whenever you have the opportunity to share content about your company, be certain of one thing: this is an opportunity not to be wasted to further promote the company. Visibility is indeed one of the main aspects of marketing 2.0 , of which the social Whatsapp phone number list media strategy is an integral part. Concretely, if you want to expand your audience, all you have to do is share content on these networks, from facebook to twitter, via linkedin or google+. Many potential customers who are not yet aware of your saas b2b offer can indeed discover it on a social network, or if they have already heard of it, they are thus able to obtain more details.
To go further you want to discover how to market your saas company on linkedin ? Check out our article on the subject! Reason 2: improve communication with your customers let's go back for a moment, if you don't mind, to a basic element of any social media strategy: social networks are first and foremost a mode of communication , like the telephone or email. Therefore, provided they know how to use them, these networks allow saas companies to enter into direct contact with their customers , through each post, comment, “like”, without forgetting the sharing of content. You will then be able to improve not only the "click through ratio", but also to create trust, credibility.
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